Marketing your business doesn’t need to be a struggle. Often the simplest techniques are the most effective, and you don’t need to devote a massive budget to achieve your business goals. What is important however is your marketing strategy and plan. I can help you to get those straight so that you are on the right path.
If you are not sure which of the services below are for you just give me a call, tell me about your challenges and I can outline what I can do to help.
For organisations who already have some marketing plans and activity in place. Is your marketing effort working for you? Is it as effective as it could be? Sometimes businesses get stuck in a rut because ‘we have always done it this way’, or you are considering a fresh approach might be needed.
I can review your current marketing, evaluate what is working for you and what is not, and make suggestions to improve and re-focus. Following my recommendations you can choose to implement them yourself or I can support you in making it happen.
Do you need a fresh pair of eyes to review your marketing? Just give me a call.
Workshops, coaching or training sessions designed around your organisation’s needs. I can help you build your marketing skills and develop you and your team to tackle the challenges via a professional marketing strategy. Each session will be tailored to your requirements at a level that suits you.
Topics include –
- Identifying and reaching your customers/target market
- Focus on copy – key messages and tone of voice
- Social media marketing – strategy and planning
- Selecting marketing suppliers and getting the best from them
- Marketing masterclass for small business owners
I’m happy to deliver training to suit your business’ needs. Let’s discuss.
Marketing can’t deliver unless you have a clearly thought out strategy. All organisations need to attract, retain and develop customer relationships. By working with you to develop your marketing strategy I will examine:
- Market and competitor research
- Your product or service features and benefits
- Your target market segmentation
- Key messages at each point of the customer journey
- Channels to market
- Preparation of marketing plans
- Analysis and evaluation
A marketing strategy is the first stage in a professional marketing approach, and is equally relevant to an SME as it is to large commercial or public sector organisations.
If you need a marketing strategy please get in touch and we can discuss your priorities.
Marketing tool kit
If your organisation has a clear marketing strategy already in place the next step is to ensure your communications materials are ready to go. I will help you identify which tools you need, and develop those ready for you to use. Depending on your needs the tool kit could include:
- Logo and branding design
- Website development
- Digital marketing assets – templates and designs
- Print marketing assets – templates and designs
- Copywriting guidelines
- Copy, image and design libraries
- Social media profiles
- Press release templates
- Analysis templates
If your marketing tools are out of date or you are just setting up then please get in touch.
We all need a little extra help occasionally. I can work with you and your in-house marketing team (if you have one) to deliver a specific campaign/piece of activity or your entire marketing plan. I can project manage the delivery, be completely hands-on, put you in touch with specialist suppliers, and even manage their delivery if you require.
If this sounds like the type of help you need, please get in touch to discuss how I can help.