Excellent examples of how making an emotional connection with your audience can be the strongest form of advertising. Hearts and minds.
In a world of big data, we tend to forget that Advertising is half art, and half science. While I respect analytics, I also admire instincts. As Brand Leaders, we are after growth and profit for our brands. Yes, advertising should persuade, sell or create an idea in the consumers mind. But for the most Beloved Brands, it also should connect and create a bond with consumers. Because that bond gives the brand power, not just with the very consumers it connects with, but the retailers, suppliers or against the competitors. And from that power, it can drive stronger share, command a price premium or enter new categories, all leading to higher growth and profits. Here are some ads that create a nice bond with their consumers, and each of them tightly connected to what the brand does for the consumer.
The most popular Super Bowl…
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