Future Index Extra
We took a quick tour of some of the World’s university apps. We drew them from a number of sources including ‘Best of’ blogs, referrals and a long time spent browsing the i-tunes UK App Store. Just to be clear – we didn’t look at everything and we didn’t apply any strict research techniques. We simply browsed, and played. We mapped everything we found and we pulled out some key themes. And by doing so we got enough to paint a landscape and highlight a few great examples to inspire us all.
Let’s get the negatives out of the way quickly. As much as 50% of our experience was disappointing. Most of that hugely so. We’ve summed them up in quick lowlights:
Nice Home Screen But…. So many apps looked good at the start but the promise quickly faded into poor content, often seemingly randomly chosen. At least 20% of…
View original post 1,310 more words
Inspiring travel and tourism adverts from Beloved Brands.
As we hit the fall, it’s a great time to be thinking about vacations. Here are some of the Best Tourism ads from around the world. Too many Tourism spots use a montage of clips against a cute wholesome song and put on a cheery tag line that says very little and offends very few. Most tourism ads all look the sam. The challenge for tourism groups is the number of constituents they must please really inhibits the risk taking that would push for greatness.
Here’s a few of my favourites. Feel free to add others.
Newfoundland and Labrador in Canada
This ad captures the pure beauty of Newfoundland, a province on the east coast of Canada. Pure desolate and rugged beauty. This campaign enticed me to go to Newfoundland and it did not disappoint. Best photos you’ll ever come back with. I’d go in the summer…
View original post 467 more words
Have a break from your Wi-Fi life
Kit Kat have scored an ace with this campaign where they created wifi-free zones in Amsterdam for people to ‘take a break’ from their digital lives.
Apart from the great on-street presence, and PR-worthiness of it, they have made Kit Kat relevant in the digital age by providing busy people with a chance to get away from it all, relax and have a break.
Their ‘take a break’ strapline is now even more relevant to our lives…