Future Comms: Around the World in 80 Apps

Future Index Extra

APP WALL - Version 2

We took a quick tour of some of the World’s university apps. We drew them from a number of sources including ‘Best of’ blogs, referrals and a long time spent browsing the i-tunes UK App Store. Just to be clear – we didn’t look at everything and we didn’t apply any strict research techniques. We simply browsed, and played. We mapped everything we found and we pulled out some key themes. And by doing so we got enough to paint a landscape and highlight a few great examples to inspire us all.

Let’s get the negatives out of the way quickly. As much as 50% of our experience was disappointing. Most of that hugely so. We’ve summed them up in quick lowlights:

Nice Home Screen But…. So many apps looked good at the start but the promise quickly faded into poor content, often seemingly randomly chosen. At least 20% of…

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Filed under Digital, Education Marketing, Great Marketing, Mobile, Youth Marketing

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